With the eCommerce trade booming across Europe, and Cyber Monday confirmed as the largest on-line sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to online retail. Nevertheless, a lot with building any business, certain key considerations and strategies must be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to creating a thriving on-line store…
Step 1: Buy a domain name
The primary stage to building a profitable on-line retail enterprise is to discover a suitable domain name. You want something that’s memorable, simple to spell and isn’t too much like the URLs of your competitors. Do your due diligence if you’re purchasing a domain name from an already trading company or by way of public sale as you do not need to buy a URL that’s subject to Google penalties.
Step 2: Discover a web developer
With a view to make your online store a reality, you will need to find a reliable, experienced web developer. Search for a development team that has a proven track report with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on topics equivalent to payment gateways and eCommerce platforms.
Step 3: Choose a platform
Upon getting a web developer in place, they should be able to advise you on essentially the most appropriate eCommerce platform for your needs. A standard option is WooCommerce which dovetails very properly into WordPress allowing you to manage your entire website from one control panel. You may also need web hosting in place.
Step four: Resolve on a theme or design
After you have your eCommerce platform selected, you may have to determine on a look and feel for your new online store. At this level design and buyer journey both have an element to play. Speak with your web developer to plan and plot the journey you need your new and existing customers to take by the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, start the task of creating your web copy. You may must conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and other web pages are optimised for launch. Remember sturdy calls to action too.
Step 6: Test, test, test
Before your site officially goes live, you may must conduct in depth testing. Your web developer should do this earlier than hand over but, you’ll also have to thoroughly test the site, using a range of various devices. Go all the way by way of the checkout process too and make sure the journey to sale is as seamless as possible. Testing ought to continue after the site launches so you’ll also need a plan of action for A/B testing as you move forward.
Step 7: Launch your marketing plan
You’ll need a strong digital marketing plan to accompany your site launch. It’s a good idea to get began earlier than your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You’ll need to consider paid search initially, however you also needs to concurrently be working on a long run search engine optimization plan, social media marketing, content marketing and e-mail marketing to drive related, focused visitors to your site.
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